ABOUT ARYAVASTU DESIGN LAB

Born within the timeless walls of a 1950s heritage bungalow — the very home where our mother was raised — ARYAVASTU carries forward a legacy rooted in culture, memory, and design sensitivity. Today, it stands as a multidisciplinary design studio, crafting thoughtful and refined solutions that create lasting value — empowering brands to grow with clarity, distinction, and enduring impact.

Not just a pretty typeface.

Our approach is strategic. We understand communication strategy and the deep impact it has on business. This is why our process involves questioning pretty much everything. For us, it isn’t always about having all the answers, but sometimes also asking the right questions.

You only have to think out of the box if you’re in one.

We like to think limitlessly, so we know that we are considering everything before recommending what’s best for your brand. The upshot is you might find us challenging your brief. If the end needs to be unconventional, so does the start.

Same team guys.

Design is the outcome of a journey, and problem solving is a process. To make both fruitful, we demand working with key people in an organisation to deepen our understanding of the problem or opportunity, debating the merits and demerits of various approaches before choosing one and then finally arriving at a design solution.This is also why we do not believe in pitching or creating spec work to help clients make their decisions under any circumstances.

Creative is,
as creative does.

If you’re looking for a bunch of weird looking, coloured-hair toting creative artists, you’ve reached the wrong place. We’re creative alright, but we believe creative communication is nothing short of a science. It’s based on observation, understanding the consumer, methodical research and suggesting whats ideal in view of the agenda set for the brand. It’s not about what we like, or what you like for that matter. It’s about what’s best for the brand, and that’s our single minded goal.

DESIGNING BRANDS THAT
SUCCEED AND SUSTAIN

WHAT WE ARE

ARYAVASTU is an independent design company that partners with brands to create impactful and meaningful solutions for their business objectives. We’re based in Bareilly & Noida, and work with a number of big & small businesses across the country and globe.

WHAT WE DO

As creative problem-solvers, we don’t limit ourselves to a medium, and sometimes not even to a brief. We love puzzles, and we think your design problem is like an addictive jigsaw. We keep at it relentlessly and won’t stop until we help you get the full picture.

WHAT WE KNOW

We've worked with ad agencies, design companies, retail & architecture design firms, and everything in between. From the largest organisations to the newest start-ups, our clients span luxury sectors that include Hospitality, Real Estate, Fashion, Beauty & Food.

WHAT'S DIFFERENT

We don’t just make pretty boxes or logos. We work with our partners from ground up to find a unique voice in the category. We create D2C brands that are relevant and stay relevant. Not just flash-in-the-pan launches. Or dramatic campaigns. But long-standing brands that stand the test of time.

WORK SHOWCASE

OUR SERVICES

BRANDING AND REBRANDING

For us branding isn’t confined to just a logo. It includes every touchpoint the brand is represented on – When we brand, we define the foundational strategy that differentiates the brand, and how that translates into communication as well as the product experience.

SYNCHRONIZED COMMUNICATION FOR BRANDS

How do you talk to your customer? This includes all material that goes out from the brand – be it a brochure, an ad, or an emailer. But more importantly, it makes a compelling pitch for your brand or service, and one that reinforces your differentiators.

BRAND AUDITS & RECOMMENDATIONS

We study brands or categories in order to suggest the best way forward for them in view of the existing & upcoming challenges. Before resorting to a complete redesign, there could be a cheaper and equally effective way to change the way your brand is percieved.

PACKAGING TRANSFORMATION

Packaging design includes structures, labels, and everything that would make your product draw attention, and memorable to unwrap for a consumer. Your brand personality needs to carry through to your physical product in order to be distinctive.

OUR PROCESS

We get eye-rolls when we tell people we’re a creative studio that follows a design process that’s heavily based on logical thinking. Too many have heard the pitch, but not many have effectively demonstrated it. It’s as if most believe that creativity and logic are like chalk and cheese. Not true. The word ‘design’ itself means an action with an intended outcome. And when the problem at hand is to boost, launch, transform, or rejuvenate a business, the process can be nothing short of a series of well-substantiated decisions. Because every design decision must elicit an individual and compounded response.

SO HERE’S HOW WE TYPICALLY APPROACH A PROJECT.

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03

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05 First, we get
up-close
& personal.

We examine whom
we stand against,
so we can stand apart.

Differ and infer:
The birth of the design brief.

Interpreting the design brief:
Devising design directions.

Converting the words to visuals:
The development of design.

Here’s where we ask all the questions. We’ll get under your skin and well, your product, your brand, your vision, hell, even your whims and fancies.

Whatever it is that’s got you on this journey. We deep-dive into your Product/Service/Brand.

Then we analyse why we are different, and more importantly, why we are better.

And lastly identify and define who we’re trying to reach, and why they need us, and how we can appeal to them.

We list out all our competitors

We study their identity, USP’s, their visual language in great detail.

We examine their proposition further by reviewing their communication.

Then we plot and classify our competitors into different categories to observe where our brand stands, or where we can be as compared to the others.

And conclude this with a discussion about what we like and dislike about our competitors, what we can learn from their successes and mistakes.

This is a summation of our observations and analysis of our study. Of course, there may be points to be debated, strategic thoughts that may not be evident in our research. Together, we pin that down.

Here’s what we cover:
-Key pointers for us to avoid
-Identify key messaging/stories that differentiate us.
-Key directions that our brand can follow /Adopt
-Key areas which may need to be discussed.
- Design considerations that address the above.

And thus the brief is born.

We demonstrate our thinking by creating detailed mood boards that visually represent the 2 - 3 design directions that are appropriate based on the previous research and collectively deliberated and drawn conclusions. Each of them would have pros and cons, which we discuss and debate.

We then roll up our sleeves and get to the part that we’ve been waiting for all along. Here’s where the magic begins, and all the arguing, thinking and research come to fruition. After a discussion to select the route which is does our brand personality, product, and values best, we begin to create designs. And the best part of our process is that we do not come to you with 200 options. In fact, we’d rather give you only 2 great pieces of work to choose between, than 200 pieces - where 199 are rather mediocre.

BRAND IMMERSION | PRODUCT UNDERSTANDING | NEAR-TERM & LONG-TERM VISION FOR THE BRAND | JOURNEY OF INCEPTION | ORIGIN OR SOURCING STORIES

BRAND STRATEGY | POSITIONING | STRATEGIC DIFFERENTIATORS | COMPETITION LANDSCAPE | CONSUMER MIND SET | PRE-EXISTING KEY COMMUNICATION IN THE MARKET

DEVISING A WAY FORWARD FOR OUR BRAND | DIRECTION FOR OUR BRAND PERSONALITY AND VISUAL LANGUAGE

DESIGN MOOD BOARDS THAT CONVEY OUR BRAND IDEA | VISUAL ELEMENTS | OVERALL DESIGN LANGUAGE & SEMANTICS

We then begin our journey of refinement, tweaking and alterations of the designs selected in order to amplify certain aspects to better communicate, or bring out values that we believe are own able to us and us alone. All our design work is created ensuring production is feasible with minimal margin of error. We call this ‘production-proofing’. So whether we print, stamp, cut, or even ice a logo onto a cake, it should always work.

DESIGN DEVELOPMENT | DESIGN EXPLORATIONS | SUGGESTIONS OF PRODUCTION TREATMENTS | DEVELOPMENT OF BRAND ASSETS

06 The proof of the pudding,
lies in how it’s produced.

Working with bootstrapped organisations so often, we’re extremely sensitive to costs and sustainability. Ideologically (and practically) we try to avoid excessive unnecessary collateral/packaging material. Here, we work with vendors to ensure sampling is as per the intention of the designs, as well as define the specifications of printing, paper choices and special techniques in order to ensure that the output is exactly as imagined. Not just today, tomorrow, but also

BRAND IMMERSION | PRODUCT UNDERSTANDING | NEAR-TERM & LONG-TERM VISION FOR THE BRAND | JOURNEY OF INCEPTION | ORIGIN OR SOURCING STORIES

YOUR BRAND IS MORE THAN A LOGO

Don’t know what you need?
Evaluate if & how design can help your business before you invest in design services.

Talk to us.

Does your brand need an overhaul? How much time should a brand transformation take? What elements are critical to revisit, to make a tangible difference to business?

What’s wrong with what you currently have? How can you protect yourself from future competition and copycats? How can you maximise the impact of your (limited) design budgets? What are the various agents required to budget for to launch your brand?

For a small fee, we can help you save a large chunk of your budgets that can be put to good use elsewhere. Speak directly to our creative design head Tej Arya Gupta who has vast experience building, creating and shepherding brands through their unique journeys.

We'd love to hear from you.